Located across from Casa Las Tortugas, Luuma is an open-air bar and restaurant. Sand floors, palms, and warm lighting set the scene for an evening of crafted cocktails, small plates, dishes to share, and live music under the stars.

Luuma’s menu is built around the concept of sharing. Larger plates include whole fish, cheese boards meat board, seafood platter, and a vegetarian board - each designed to bring people together over fresh, well prepared ingredients. For lighter bites or drinks at the bar, there’s a selection of croquettes, empanadas, tacos, and other small plates that complement the cocktail menu. Drinks are the central part of the experience, with a focus on crafted cocktails. Service is warm and attentive, and while prices are a little higher than average for Isla Holbox, the quality of ingredients and the atmosphere make it worthwhile.